For the tea industry to be successful, it requires the work of tea wholesalers. These professionals and their importance are often overlooked but without them, marketing and distribution of loose leaf tea would be impossible. Therefore, the value they add is unrivaled.
Responsibilities of Tea Wholesalers
For suppliers that resell tea and tea products, tea wholesalers add distinct value. While suppliers sell to consumers, tea wholesalers provide tea and tea products to hotels, restaurants, coffee shops, hospitals, bars, grocery stores, and other venues.
Without doubt, the value is vital, with some examples as follows:
Guests staying in hotels are served delicious loose leaf tea in the restaurant and day spa or guests can have it delivered to the room via room service
Meals at quality restaurants are complimented with delicious loose green tea, loose black tea, or some other type of exotic tea of choice, whether consumed hot or cold
At grocery stores and convenience stores, tea products are displayed for consumers to buy
Coffee shops, bars, cafes, and even tea rooms offer a relaxing environment where tea varieties of all types can be enjoyed
Reseller and Tea Wholesaler Relationship
For the greatest benefits, resellers and tea wholesalers need a good working relationship. This means working closely together, beyond ordering from a website or catalog or being offered a discount on certain types of tea. Instead, the wholesaler should understand the needs of the reseller and provide products and services that would add value to the reseller and his or her customers.
A great tea wholesaler would work hard to provide a quality product, as well as great service and competitive pricing.
Quality of Tea
Of course, one of the most important responsibilities of a tea wholesaler is always to provide the reseller with the highest quality tea possible. As consumers realize they can purchase the best green tea, Jasmine tea, or other tea from a particular store, restaurant, or hotel, they will keep going back. For this reason, the tea wholesaler should have a solid reputation for adding value.
Customer Support
In addition to the quality of tea, tea wholesalers must provide resellers with outstanding service and support. If the wholesaler is dedicated, this would involve providing a variety of quality tea, assisting with reseller ordering, track shipments, offer billing assistance, if needed, and take care of any problems. After all, a good working relationship would provide long-term benefits for both parties.
Competitive Pricing
Pricing is always important but especially in the current economy. Another responsibility of tea wholesaler is to provide his/her resellers with the best pricing available. Whether the reseller is buying Chinese green tea, Jasmine Pearl Tea, gunpowder green tea of some other variety, they need quality but at a competitive price, with discounts if possible.
Sometimes, tea wholesalers will offer resellers automatic price level adjustments. With this, when a reseller placed an order for bulk quantity, a price adjustment would be done automatically to show a discount and in real time.
Order History
To make the entire process easier, more efficient, and more accurate, an e-commerce website is recommended. This should be created so it offers automatic order history. In this case, tea wholesalers could quickly pull up all the information needed to make the next order better. This is a huge time and effort saver, well worth it.
Along with having the capability of looking up past orders on an e-commerce website, having a system such as this also makes billing easier and it helps avoid mistakes and confusion.
Many tea wholesalers are now offering unlimited shipping locations for every order, as well as single point of billing when more than one delivery location is involved.
The bottom line is that the tea industry would not be what it is without three parties – tea wholesalers, resellers, and consumers. All three add value, creating the perfect balance of what makes the tea industry so successful.
